It was a starry, starry night last Thursday (Nov 19) and the “Bro, Ikaw ang Star ng Pasko” craze was felt again when the country’s top advertisers and creative minds gathered for ABS-CBN: One Way Up! Kayang-Kaya Kapamilya, the ABS-CBN trade event during the 21st Philippine Advertising Congress in Subic.
The network’s brightest actors and actresses, most talented performers, and hottest love teams led by Judy Ann Santos, Piolo Pascual, John Lloyd Cruz, Bea Alonzo, Anne Curtis, Jericho Rosales, Kristine Hermosa, Kim Chiu, Gerald Anderson, Jake Cuenca, Cristine Reyes, and Ms. Kris Aquino with her son Baby James, entertained a crowd of 3,000 delegates and also teased them with the Kapamilya network’s much-anticipated 2010 program offerings like “Habang May Buhay,” “Kokey@ako,” “Rubi,” and “Pilipinas, Got Talent.”
Also bringing the house down was the surprise performance of the station’s top management led by ABS-CBN chairman Eugenio Lopez III, ABS-CBN president Charo Santos-Concio, and Channel 2 head Cory Vidanes, who all gamely danced to the hit Korean song “Nobody” with ABS-CBN Sales heads. They also thanked advertisers for their support as ABS-CBN continues its leadership in ratings, viewership, and programming.
Finally, to cap a magical night, the Kapamilya stars and officials sang the ABS-CBN Station ID with all the guests. They were each given a miniature parol, which they would wave in unison while singing the song. It was indeed a star-studded event, a night of fun and hope which made everybody excited about Christmas once again.
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